Because I am tired, strange things are amusing me. Such as
this, which could have come from the pen of The Bitter One himself. No, really - try reading "Or is he a Chaser, one of those poor bastards like the Trix Rabbit, doomed to the Sisyphean task of promoting a cereal he himself is never once allowed to enjoy?" in Liam O'Brien or Chris Ayres voice. Then add in the odd "fluffy temptation of wheat." It works!
[EDIT] Love the comments thread. Take this exchange, for example:
>Was this bought for Athena or is it part of your weight loss plan?
>Sugar-laden cereal as part of a weight loss plan? Not likely.
>if you mix it with meth it sure is!
I laff. A lot.